Clik here to view.
Direct Mail Marketing Images Important as the Copy
Direct Mail Images are as Important as the Copy Direct mail marketing is a science that is honed by those in the industry on a daily basis as the consumer changes in the market place. With desktop...
View ArticleClik here to view.
Direct Mail Design – Color Psychology and Emotional Response
Direct Mail Marketing Design – It’s a Colorful Experience In direct mail design, there is much more to direct mail effectiveness than typing up a letter and stuffing it in an envelope. Getting your...
View ArticleClik here to view.
How to use QR Codes in Direct Mail Marketing
How to use QR Codes in Direct Mail Marketing We have discussed what are QR Codes and their relevance to direct mail marketing. Next we discussed why to use QR codes in your direct mail marketing...
View ArticleClik here to view.
Direct Mail Marketing Design Tips
The Way to Design Direct Mail Marketing Direct mail marketing copy succeeds because the design is based in science. Where your eye looks first, what colors the eye is most attracted to, and white...
View ArticleClik here to view.
What Do Dahlia’s and Direct Mail Marketing Have in Common?
What Do Dahlia’s and Direct Mail Marketing Have in Common? by Marla A. Boring As the wife of a Master Gardener, I am quite familiar with a variety of flowers, my favorite being the Lilly. Second on my...
View ArticleThe Eternal Struggle: Design vs. Purpose
Some direct mail pieces are true works of art. They’re meticulously designed with eye-popping colors and carefully selected typefaces and gorgeous pictures. But when you try to figure out why a...
View ArticleAn Ode to White Space in Direct Mail
There’s a common symptom we see when designing direct mail pieces. We go to a client with a designed piece and they say to us, “This looks great. But it looks a little empty. We need to make sure to...
View Article5 Direct Mail Marketing Resolutions for 2014
As 2013 draws to a close, it’s time to look back at the year in direct mail marketing and look ahead to how you can be even more awesome in 2014. Take this opportunity to look over your data from the...
View Article4 Surefire Ways to Make Sure Your Direct Mail Ends Up in the Trash
It’s every marketer’s worst nightmare: that carefully crafted direct mail piece you spent weeks working on is moved directly from the mailbox to the trashcan without a second glance. Undeniably, this...
View Article
